Emotional Branding :: essays research papers

This phrase explaining emotional branding was an inte bearing read. The seed of the story really grabbed my attention. I have always found it a comfort to realize that even truly intelligent people cannot meet everything and do sometimes have to ask for explanations. Although we have all been told that thither is no such thing as a stupid question, pretermit a question that is not asked, it is difficult in the avocation institution to ask for help or an explanation, without feeling inferior, or worrying if your avocation colleagues will think you are incompetent.The reservoir actually wrote in this article that, after years of helping companies build their brands, Im hush up baffled by the reality that so many smart business people still dont understand the power of a brand. At first I was irritated with this statement and worried that the rest of the article would just be egotistical praise on the author and his vast knowledge. I was glad that he recovered and redeemed him self in the next sentence by stating that, it was the first time he realized that the peerless thing that has the most dramatic impact on the success or failure of a modern-day business is also the least understood.I completely agree with the fact that a brand is not a part of a business it is actually the business. If a company does something to offend its brand in the eyes of consumers, it has damaged its business and may go bankrupt. It is very important that a company is self-consistent with its brand. If it is not consistent with its brand, then consumers may find it hard to view that company as trustworthy. This is a rather difficult task, beca physical exertion branding is not something that is typically taught in business school. Trying to find a successful brand is essentially trial-and-error, because there is not a definite formula that businesses can use to develop a brand.