Blue Ocean Strategy Simulation

Blue ocean Strategy SimulationThe optic exploration at the start of Blue round 1 twisty three different travel plans. Below is a summary of the findings of each of the path Path 3 tone across the Chain of Buyers and UsersIt had the possibility of stretchability upto 30% of market sh ar. The main center in this case would be on p atomic number 18nts who dont want to intrude in their childrens personal lives by move into their room again and again but at the same cartridge clip would homogeneous to control the time spent on manoeuvre. The p arnts felt deal they had lost control over what their children were doing.Many pargonnts were too concerned with the slowly snapping ability of discs because of which they had to buy their favourite discs twice or more. Most of the parents were in any case concerned close(predicate) the cost and the environmental impact of batteries which were not rechargeable. in that respect was as well as the issue of the cost of the plot of la nds and maybe the answer lies in extending the aloofness of the game to make it look like value for money. Finally, some spate wanted the TV to store messages for their family members and wanted interconnectivity amongst the TVs for uninterrupted game summercater from anywhere inside the house. Two population also termed the game encourage as ugly.Possible Areas to work on Control, Disc Protection, Rechargeable Batteries, distance and Complexity of the Games, Messages, Inter Connected Screens, Console Design.Path 1 Looking Across AlternativesThe kids interviewed here mostly couldnt afford a video game and if devoted a choice, preferred another pair of shoes or a ball and wanted to move around the whole daytime with other kids after a whole day be simmer down at school. The cost of the video games was a major issue with them. Also, umpteen of them were ok with the quality of sound and graphics, which shows lack of interest in in advance(p) devices. The exploration also le d to an idea of mobile phones strapped to kids while they are playing so that the phones dont break after falling.For some of the kids who spent hundreds of dollars on sports goods, it was more a question of choice rather than affordability. Being with friends, and being active, not necessarily moving around was in.Possible Areas to work on Cost, Sporty Mobile Phones, Fun ToysPath 5 Looking Across the Functional and Emotional Appeal for BuyersThe inherent thinking of these throng about the video game industry was neutral to negative. They thought that video games are all about making people isolated, about technology and complexity. They also thought that games were about getting people together to socialize and substantiate fun. These people were also quite intimidated by technology. This set of people also wanted the graphics, controller to be simpler. People also talked about the ugliness of the goodsPossible Areas to work on Simpler graphics, controls, easier games, proper tra ining on using technology, creating games as a platform for socializingAfter discussing the various(a) options available to us, we decided to launch secular box with the following specifications, the focus being on path 3 as it represented a major chunk- 30% of the target groupsWe added controller sophistication and integrated class and console design.We also reduced the audio sophistication as hearty as multimedia add-ons as on that point was less requirement of these features by the target groupWe also added rechargeable batteries, ability to control gaming habits as these were the major concerns of the people in path 3. Also, we included the excess feature with the ability to leave messages for others in the house.As a exit of our decisions, we were able to attain a market share of 3.3% for the blue box.Thus, when culmination up with a new harvest-home pass in an move to differentiate from our competitors, and in the process launching a blue naval product, we decided t o look across the chain of buyers and users and identified target groups, who when given special features suited to their requirements, will buy our product and it will be an offering distinct from industry standards.Application of Lessons Learnt to Quasar Media (Digital Media Agency)Blue Ocean Strategy Simulation taught us primarily to create a blue ocean for ourselves in order to differentiate from the competitors. The blue ocean involves offering something/ doing something/ making changes in the product which has not been done before and which makes your product stand out amongst all the products in the industry. The trick then also lies in sustaining that unique offering and continuously offering something supernumerary.Quasar Media, a digital media agency, offers different expediencys, a few of them beingFull service digital media solutionsEnd-to-end services on Online Media, Search and Mobile merchandisingcreative digital mediasearch marketing and optimizationE-CRME-commerc eWebsite development, back-end and optimization synergetic toolsMobile marketingMarketing CampaignsAoRConceptualizing, developing, creating , hosting and managing digital assets. tender Media Optimization (SMO) fine art DesignApps and ContentSearch Engine Marketing (SEM)no(prenominal), Quasar Media offers roughly all of the services which are offered by a typical digital media agency in India. The time is right for the company to go that extra mile and differentiate from the competitors and create a blue ocean for themselves. holding into consideration the functional and emotional appeal of technology users in India, iPad is the following(a) big thing. There is going to be an avalanche of sorts when the iPad comes into the market. Thus the spirited value differentiated product proposed is inclusion of iPad into the social media strategy.Inclusion of iPad into the Social Media Strategy Including iPad into the social media strategy would primarily involve coming up with fresh Appl ications specific to iPad. IPad also supports multi tasking, in which many applications run simultaneously. Hence, subsisting in the background is very important as you can be visible to the user, even when your application is in the background.Thus, this will become a competing situationor beyond those on which the industry currently competes.Assignment No. 2Let us start by looking at the nature of admit for bottled pee in urban India. Unlike in the US, the pissing in the Indian home is not considered safe to be drunk directly. Almost all urban families use either an RO system, a candle filter or a big can of mineral water. Public places such as railway stations do not sound convincing even if they grant water taps and in a way force people to purchase mineral water from there. In restaurants, since customers set out no visible quality standard to see if their normal will be clean, they get ripped off paying two-bagger for mineral water. So, bottled water in India isnt cat ering to demand but is barely filling in for the lack of safe, clean water in our kitchen taps. Thats wherefore bottled water in India is a Rs1, 000 crore industry growing at 40-50% annually.Parle was the primary company in India to come up with bottled water and was in a way responsible for shaping up the bottled water industry in India. People today associate water with Bisleri and have in fact stopped calling it water and instead call it Bisleri only. But these days, there is increasing competition from international players like Coke, Pepsi, Nestle etc and national players like Mount Everest, Manikchand, and Kingfisher.The retail packaged water industry is growing at . Following are the factors which are fuelling this industry growthHigher expendable income change magnitude on the go behaviourImportance of hygieneIncreased AvailabilityAffordable Price pointsIn a scenario where there is no Genie in the bottle, the companies regard to differentiate from the rest of the pack a nd need to create an uncontested space for themselves. The need of the hour is to create a high value, differentiated Blue Ocean Strategy product offering, which includes competing factors beyond those currently offered by the industry.Blue Ocean product Offering harvest-feast Flavoured Water, Value added flavoured water like natural ayurvedic additiveThe rationale back this Blue Ocean strategy is catering to the functional appeal and requirements of buyers. essentially the customers are going to remain the same, but the modified product offering will cater to those who are tired of plain water or sweetened carbonated drinks. We all know that todays consumer is very health conscious. Hence, this health conscious consumer will be attracted towards water with fruit in it which gives it a healthier feel. The health conscious consumer will also be attracted towards the water with ayurvedic ingredient which is considered natural and is known to cure diseases.The factors of the indust ry that have beeneliminatedas they no longer have valueIncreasing awareness among people about consuming safe water which in turn increases demandAdvertising only to the premium and elite class ( Today everyone consumes bottled water)The factors that have beenreducedas they over serve customersFlashy packaging ( As it doesnt serve any purpose)Different bottle sizes (Based on the fact that if individual wants to buy a mineral water bottle, they go ahead and do it. They are not really particular about the size of the bottle)The factors that have beenraisedas they remove compromises that buyers are currently making toy proof packaging in the form of seals (Most of the consumers are scared of outdoors or broken seals as many local water bottles are tampered)Sturdy and leak proof bottlesMinerals and purification of the waterThe factors that have beencreatedas they present new sources of customer valueFruit flavoured water ( For those who are tired of plain water or sweetened carbonated drinks) CUsersManasDesktopWickyFruitEnergyKleinst.jpgValue added flavoured water with natural Ayurvedic additive (For those who are health conscious) CUsersManasDesktopstock-photo-mineral-water-bottle-and-glass-with-mint-and-ice-rocks-10313494.jpg