Website Plan

- Web target Plan - cake shop 1220HSL (Information Systems for Services Industries) Table content Introduction This website plan is a blueprint for the website which includes background, goals, analysis of competitor websites and some other crucial issues in creating a website. The website is a cake shop called icake, the cake shop which offers look at online, bran- newfound advance preview, Member Services, Design cake yourself.Background to the transaction and business goals * Founded in 2005,our business is about innovating and creating distinctive flavors to satisfy your palate. * In recent years, we have undefended some(prenominal) new stores, 20 varieties of cakes available to meet the needs of different consumer groups * Organizes promotional activities, participate in community public service, advertising on familiar websites, to gain public recognition, and increase awareness to achieve the maximum business profitGoals of the website, how these fit into goals of the business The web is not just a marketing instrument its a business tool as well. While it is perfectly okay to have an Internet billboard that simply contains contact nurture. Even the smallest local business fag end utilize the power of the Internet to be much efficient and to build revenue. * Build trust with prospects * Grow the client base * Strengthen node loyalty * Get the jump on competitors Develop and stay Top of Mind * Extend your reach * Diversify add new streams of income * Through the purchase online, We exit delivered fresh and delicious cakes to your home or office, so population who busy with counterfeit or hold parties at home can be able to enjoy our cake * Advertising in the top website to let more large number know * Website membership application and coupons can attract more customers to shop Analysis of competitor websites strengths weaknesses Do not frequently update their websites * Payment complexPages load slowlyDo not attract customers to visit the websiteDo link with other websitesWithout essay engine Can easy to find the products * Search engine is easy to using up * The detailed about classification and description of goods Our websites should learn the benefits of competitors and avoid their weaknesses, musical composition also make the content is easy to understand, search engine is easy to use, purchase online products, the operation is convenient and simple, update faster. Target audience / market for website and use environments Suitable for people who works in office, students, housewife, companies and families parties * Age from 10 to 50 * Customer who likes the Internet * Customer who likes stay at home, busy at work/study and do not like cooking People can use their mobile visit website and booking. An incredible advantage of using cell predict internet is that customer can gain the freedom of being able to work anywhere, not just from the office or from home. As long as there is an internet facility, they can use their mobile to browse, download. The number of people accessing websites of their mobile phones is increasingly rapidly.They can be given a much best user experience by following these guidelines 1. Reduce the amount of content 2. Single column layouts work best 3. Present that navigation differently 4. minimise schoolbook entry 5. Decide whether you need more than 1 mobile site 6. Design for touchscreen and non-touchscreen users User tasks-specific breakdown * Set tasks that are essential to the new sites success, such as Buying products Paying bills matching the client * When online, people read very differently than when theyre reading a book or magazine.On the Internet people try not to read until they feel theyre found what they are looking for, until they reach the content they need. Up to that point they scan, looking for keywords. There are several ways to try and reduce the problem 1. Reduce the word count of each scalawag (ideally by half) 2. Try to remove/mi nimise instruction text 3. Highlight key words 4. Use lists/bullet points where possible 5. Break up text using clear sub-headings 6. Try to start each page/paragraph with the conclusion, so that users can decide whether to read the page/paragraph early 7. Use images instead of words where possible People are often in a hurry. This means that owner may only have between 10 and 30 seconds to capture your visitors attention. To minimize the load time, keep artistic reality small. Compress them where possible. Use flashy technology JavaScript, Flash, Streaming Audio/Video, etc. sparingly and only if it is important to owners presentation. Make it want to attract the people that will bring traffic to website. Sell a product on the website, owners will need to be able to accept secure credit card payments. They can apply for a merchandiser account, which charges a per-transaction fee, or use a free payment service like PayPal.Information and tools Basic E-commerce Tools * A Shopping cart service allows visitors to select items for purchase, calculates shipping costs and any other costs and discounts, such as coupons or promotions, and then passes the total to your credit card merchant account for payment. Google Checkout is a combination of a merchant account and a atomic number 53-item shopping cart. This is the easiest way to get started with an online store by selling single items. Just sign up for Google Checkout and you can make Buy Now buttons that you can just paste into your web page. Mailing List It is important to collect the names and email addresses on visitors to website so you can stay in touch with them to invite them back to the website and also market other offers to them. If website armament does not include a mailing list service, a dedicated email list service like AWeber. com or GetResponse. com, also can get a hosting service that includes a mailing list like Site Build It. They manage the collection of names and the list, send out emai ls, give you the stats on how many were read, and remove any invalid addresses. They keep the list safe, and the list is money. Accepting credit cards is a must for online commerce. Paypal its pretty easy to setup. With Paypal, people dont have to rent or purchase any equipment because they take the orders for you and then send your revenue directly to your bank account. They take a small contribution of every order you receive. This is much more convenient than having to apply for a business license, rent out the equipment and handle all the orders yourself. PayPal makes it quick and easy Storyboard * kinsfolk pageBackground photo of cake, headline and links to inside pages * About us-Photo, text * Products-Photo of cake, classify, price purchase online-Still photo, text * Membership-Text * Contact us-Location of Google maps, phone, address, E-mail Figure 1 Diagram of storyboard Page templates * Home pagebackground photo of cake, headline and links to inside pages * About us-com pany introduction * Products-photo of Various types of cakes (wedding / birthday / festival / celebration) * bribe online-How to Order, How receipt, How to Check Out, Delivery range * Membership Personal Home, My information, Delivery Address, My Vouchers * Contact us-phone, email, address Figure 2 Diagram of page templatesIMAGE IMAGE MINI nexus MINI LINK HOT HOT image image search search Contact us Contact us membership membership get online Purchase online products products Home page Home page image image LOGO LOGO About us About us Website content owners and authors * Products, Purchase online, Membership information and organizing department * Why choose us marketing department Process analysis and update process and schedule * Enable relationships with visitors 1. Contact Forms protect email address on site and also provides a more structured format for visitors to contact or ask questions. 2.Q A A powerful way to establish trust and provide information to visitors, and also it helps to bring visitors to site. 3. Build Mailing List Offer a free newssheet or free report of useful information in exchange for the visitors email address so it can promote to them in the future. * Website Maintenance involves 1. retention website up-to-date? cognitive content editing can be accomplished with updated information, such as special offers, product changes, pricing changes, new product and services announcements, employee information changes and all those things that keep visitors properly informed. . Maintaining & managing site? Using newest technologies, we can monitor site and make changes that improve site performance for faster download and amend content spread. 3. Secure & Protect your site Server side programming used for form processing, database management, search and display functions, shopping carts etc. require unremitting update to implement fixes for security holes discovered from time to time. We should manage ASP, PHP and Perl codes fo r all sorts of applications. 4. Re-structure site contents Using site access statistics like how many visitors the site has, and what they look at while visiting, we should re-structure the site contents and navigation elements for increased business. * Most maintenance job include the following 1. Modification and Addition of Website Content ? 2. Image Manipulation and Addition (client supplied images) ? 3. Newsletter & email list maintenance? 4. Shopping cart product updates? 5. Update announcements, articles, etc. ? 6. Replace images i. e. pictures & graphics? 7. Adding/removing pages? 8.PDF creation and uploading How you will get people to your website * The Big 3 Google, yahoo and MSN Live also offer ads for sale. These are called Pay-Per-Click ads, or PPC. People can buy PPC ad post on other websites and also on the search results pages. When people do a search with these search engines, the paid ads appear at the top and to the reclaim of the search results, and these ads also appear on websites that have added content ad code to their pages. * Affiliate Marketing Recommending the products and services of others.This little-known aspect of e-commerce involves placing specially coded links on your site that take the visitor to the online store of another company. * The Ultimate Guide to Google Adwords is the best overall introduction and guide to the Google advertising program, and is focused on promoting owners website. * Yahoo Cash for Idiots is an excellent introduction to using the Yahoo Search Marketing ad program for promoting your own products or the products of others. References Mal Warwick Associates , http//www. malwarwick. om/learning-resources/articles/10-ways-to-get-more. html ,Reference 2011 Projectsmart , http//www. projectsmart. co. uk/work-breakdown-structure-purpose-process-pitfalls. html, Reference 2000-2011 Wikihow , http//www. wikihow. com/Make-a-Website Webcredible , http//www. webcredible. co. uk/user-friendly-resources/web-u sability/usability-testing. shtml Breadtop , http//www. breadtop. com. au/ Breadtalk , http//www. breadtalk. com/, Reference 2009 Couturecakes , http//www. couturecakes. com. cn/ , Reference